Desinger One

 

Yōji Yamamoto

Yōji Yamamoto is a Japanese fashion designer. He was born on 3^rd October 194, Tokyo, Japan. In 1966 Yamamoto graduated from Keio University with a degree in law, then went onto to study fashion design at Bunka Fashion College and graduated with a degree in 1969.

In the 1970's, Yamamoto formed Y's, his very first line. The show was put on in Tokyo in 1977. The collection for women mirrored a classic men's garment, as the clothes were cut in neat shapes, with washed fabrics and dark colours. The clothes expressed a practical elegance and sobriety that Yamamoto would repeat a few years later with Y's for men. Today, Y's and Y's for men have taken their place as practical, day-to-day wear beyond the bounds of fashion and shifting trends. Yamamoto open his first Yohji Yamamoto collection in Paris in 1981 and then in he followed with his first Yohji Yamamoto pour Homme collection in 1984.

Yamamoto turned into a significant fashion designer after making his Paris debut in 1981. His most successful collections are Yohji Yamamoto (women/men) and Y's, theses are the most popular in Tokyo. The stores in New York, Paris and Antwerp and other high-end department stores worldwide sell these collections. It was reported in 2007 that the sales of Yamamoto's two main lines standard above $100 million annually.

At the beginning Yamamoto's style was destructured and generous and then started evolving through time into a more structured, fitted silhouette in a spirit of couture but with a twist. Yamamoto clothes are known for a forward-thinking spirit in his clothing, regularly creating designs far-off from current trends. His signature oversized silhouettes in black often feature drapery in changing textures.
 
 In October 2009 the company bearing his name filed for bankruptcy protection in Tokyo District Court. The brand’s aggressive spending – including expansion into European and American markets – are believed to have played a part in pushing the brand into debts of more than 65 million US dollars. Integral Corp was identified as the Japanese company who will finance the restructuring of Yohji Yamamoto Inc. as the brand works towards straightening out its problems and resolving debt issues.

Career

• 1972 Y's joint stock corporation founded.
• 1977 Tokyo collection debut.
• 1981 Pret a porter collection debut in Paris. Yohji Yamamoto line started at the same time.
• 1984 Yohji Yamamoto joint stock corporation founded.
• 1996 Designed along side Red or Dead founders Wayne and Gerardine Hemingway MBE
• 1995 Designs costumes for the Heiner Müller-directed/Daniel Barenboim-conducted production of Wagner's complex opera, Tristan & Isolde.
• 2002 Haute couture collection presented in Paris. Relationship formed with exclusive Parisian boutiques.
• 2003 Opening of the Y's line flagship store in Roppongi Hills.
• 2003 Y-3 line and collection debut.
• 2003 Designs costumes for Elton John's The Red Piano show in Las Vegas.

For my subculture I choose Goth and I feel that Yamamoto’s spring/summer 2011 collection relates the most to my subculture. The most of obvious thing that drew me to thing collection was the colour black, and when you think of Goths you think of black. Another thing was Yamamoto’s painted all of his models skins white and then put very red lipstick. So a typical Goth would have very pale or white skin pared with either black or blood red lipstick and black clothes. I think that this collection screams Goth. Yes its very black but I also think it’s sexy and some of it is kind of funky because he has pared funky tights with the black clothes.